Or perhaps you’re just starting out as an executive coach and are overwhelmed with how to meet your revenue goals?
Let’s be honest. You LOVE what you do. You became an executive coach so you could help others be the best that they can be and make an incredible impact on others. You launched your own practice so you could have autonomy, flexibility and live life on your own terms.
Making that leap to going out on your own – – whether that is in the near horizon for you or was many years ago – – is no small feat. Take a moment to acknowledge and celebrate it!
But truth be told, most folks don’t become executive coaches because they are dying to grind it out on the business development front. And, yet, is business development necessary? Yes! Without it, you can’t do the very thing and live the very way that you love.
Sadly, many executive coaches, while great practitioners, fizzle out or plateau prematurely on the business development front causing unnecessary angst and frustration. The easiest way to figure out how to take your revenue to the next level is to take note of what highly successful executive coaches (those with big client impact AND big revenue) do:
Highly successful executive coaches are as committed to ensuring they have a steady flow of paying clients as they are to making sure their clients get results.
Highly successful executive coaches consistently embody business development by following step-by-step revenue generating practices that provide them with the income they desire.
Highly successful executive coaches simplify their business development approach so it is sustainable and generative rather than cumbersome and a time suck.